DESIGN

INTELLIGENCE

Empower your brand through strategy, design, and Intelligence.

ABOUT

Design is intent made visible. I build systems that unify product, brand, and experience into one cohesive language.

I’m KP, a designer shaping visual design, product personality, and scalable design systems grounded in strategy. My work spans UX/UI, branding, and art direction, with a focus on clarity, consistency, and impact.

At Google and IDEO, I’ve led cross-functional teams to deliver thoughtful, high-quality design. I value collaboration, strong critique, and precision because great work is always refined, never accidental.

I began in advertising, rising to Creative Director at Ogilvy, leading campaigns for brands like KFC and Vodafone. That foundation continues to inform how I think, strategically, systemically, and with purpose.

· User-centered approach

· Adaptable by design

· Precision in craft

· Outcome focused

· A Focus on Quality

· User-centered approach · Adaptable by design · Precision in craft · Outcome focused · A Focus on Quality

Core Values

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Clarity over complexity

    I simplify to make products intuitive and usable. Together, we chart a realistic, strategic, and personalized path forward.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Systems over screens

    I design scalable patterns that unify product and brand.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Intent over decoration

    Every decision serves a purpose, function, and meaning.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Precision in craft

    Details matter. Typography, spacing, and interaction are never accidental.

  • Collaboration as a core skill

    Great design is built with product, engineering, and brand, not in isolation.

  • Feedback drives better work

    I seek critique, test ideas, and iterate to improve outcomes.

  • Adaptable by design

    I stay flexible as constraints shift while protecting design integrity.

  • Outcome focused

    Design decisions align with user needs and business goals.

WHAT SETS ME APART

What sets me apart is continuity. I bring user insight, strategy, and execution together in a design process that delivers clarity and cohesion. I lead with intention across every phase, aligning teams, refining ideas, and shaping outcomes that are thoughtful and precise.

  • "Working with KP to build my brand identity, revamp my communication materials, and articulate my value was so much more than a visual exercise -- it was restorative."

    —Asif Baki, Ex-Sr UX Director at Google

  • "Communication was top-notch and the final outcome was even better than we imagined. A great experience all around."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer